UX Redesign for an Online Fashion Community

The Hunt is a shopping and fashion community that helps users track down and purchase items they see in pictures across social media channels like Facebook, Twitter, Pinterest, etc. 

I worked as user experience designer, with a front-end developer and a social behavior specialist. I defined the target user and created personas through contextual inquiries and interviews. I developed a mental model to cover user needs. I applied Interaction Design and Information Architecture through scenarios, use cases and content inventory. I created a new organizational scheme to improve the discovery experience and did the task analysis of critical flows. Finally, I built wireframes and mocks.